BSV (Brussels Special Venues) brings together Brussels’ top event venues. It is the only events industry association in the European capital, representing 30 venues and offering an unparalleled selected venues network for meeting planners worldwide.

Background

BSV facilitates venue searching and connects event planners and site owners. Every year, over one million visitors participate in more than 4,500 events organised and hosted in BSV venues.

Marketing and communication campaign objectives

Connected Concepts was requested to:
• Acquire new clients and find new markets
• Raise awareness and interest
• Generate visibility
• Develop and improve digital marketing tools
• Build effective online brand strategies
• Reach key business contacts
• Create community relations
• Strengthen loyalty with existing customers
• Create communication content and highlight USP
• Drive sales
• Increase market share

Effective support – our undertaking

In 2014, we helped BSV to create and consolidate a strong online presence and expand their client and prospect database. Each BSV member could benefit of the increased visibility brought by a dynamic and targeted marketing campaign.

Ongoing partnership

We continue working with Brussels Special Venues in 2015, assisting the association in defining and executing successful digital strategies through a new interactive brochure and a responsive website.

Photos:
Botanical garden in Brussels
BSV logo
Mont des Arts

  • Client: Brussels Special Venues
  • Industry: Meeting (MICE - Meetings, Incentives, Conferences & Events)
  • Services provided: Marketing, communication and design
    Business consultancy and development